For those that are on the go!

About Project Indigo and I

Project Indigo is made outside Silicon Valley in Huntington Beach CA

It's goal is to simply bring a true MVC application that is lightweight on par with big box stores.

About the project

Project Indigo is a brand new 100% refactored application

The birth of Project Indigo! came about from how large in size and unmanagable Internet Commerce Engine 5 became after years of adding features which went way beyond refactoring. It was time to start fresh and do a complete rewrite of the program making radical engineering changes in design and construction.
This is a 5th generation application that takes into account all of the support tickets taken and observations of user interaction for better ease of use and to add mobile device support. This new design incorporates actual store operations, sales analytics and statistics with a new workflow that reflects todays economic enviroment.
Shopping, payment and order work flow has been completly redesigned based off analytics and actual operational experience in order to increase sales, customer satisfaction and offer a new way of processing orders. So orders are no longer linear or inline taking into account disruptions in payment and supply chain flows. When an order is placed, it's just a confirmation sent to the customer until the store decides to accept it and begin order processing. This smooths out the timing between the customer's payment and the stores work flow allowing both to sync up and be successful without affecting completion time.
Times have changed over the last 15 years in which many consumers are living paycheck to paycheck and make debit card purchases before their automatic deposits are made. When processing a card using auth capture, many of the purchases were declined due to insufficient funds. Its was time to change the payment flow in which cards are now charged when the order ships. This brings the project inline with standard consumer expectations of how the big box stores operate.
Payment processing is no longer on the checkout side and has been moved to the backend for the store operator to complete. This closely mimicks how a big block store would work in which the cashier is available to assist the customer with payment. The customer simply enters their payment information and it's up to the cashier to solve any technical issues with the card if declined. With the store operator handling payment, any issues with the card remain opaque. Once resolved the store operator can simply fix the issue in the customers account profile. This design was based off years of experience, observations and payment gateway development.
Creating a smooth shopping experience is not that hard. The hardest part of the engineering and design is overcoming shipping quotes and payment procesing. Providing a shipping quote that is acceptable to the customer in which the sum of the two is competitive with other stores will make or break your sales. If the customer accepts the total sum, then they will make payment. Our analytics indicate that the majority of customers are not able to enter their card information because swiping a card is much easier. Our concept is to let the customer do the best they can and we will fix it on the backend.

Be careful of what platform you choose to use and who your developer is. It's one thing to create your perfect vision and another to protect it from the outside world from being hacked and having all the personal data of your customers stolen.

  • PAYMENT FLOW - Works more like a big box store and discards the previous popular notion of charge them now and ship it later.
  • ORDER FLOW - Work orders in the background keeping payment issues opaque to the customer for a better shopping experience.
  • DESIGNED BY ANALYTICS - Designed and engineered from over a decade of observation and experience and diliberated thought.

Did you know that there are over 200 shopping cart solutions on the market today? Consider this; about 10 of them are really good and you probably never heard of them while the most popular ones are not that great. The most popular one is an add-in component for a CMS type application which has more focus on the website with no flow control in mind. This is why big box stores write there own safe and secure applications.

About the founder

Project Indigo was created by jkirkerx


Founder Project Indigo
United States


About the ring leader

Kirker is the founder, owner, administrator, and the shameless hack that wrote and runs Project Indigo. He wears all the hats, does the taxes and acts as the pretend lawyer for the company, with help from lawyer friends of course.

Born in Southern California, and then moved to the suburbs of Huntington Beach in 1968. He has worked across many states from the Mississippi River to Hawaii as a Fiber Optic and RF or Radio contractor and landed back home in Huntington Beach.

He wrote his first program at age 10 in junior high school, using paper, pencil and yellow paper tape to store it on. Took computer class in High School, only to swap it out for surfing class. He got back into programming after working for Xerox Corporation in the 80's and had the chance to work for Microsoft in 1990 but turned it down. Co-wrote and developed Page Ability in 1995, a program that generates text messages for pagers. Kirker started writing web apps in 2003, with Classic, migrated to PHP for 5 years, and then back to ASP.Net. He writes in VB, C# and also knows C++ as well.

At the same time at age 10, his father dragged him out to the garage and taught him how to build car engines, weld, fabricate and paint customized cars. He became a tech gearhead and feel in love with cars and creating things. He likes Porsche 911's and the Subaru WRX but drives a Ford Focus. The Subaru WRX is next on the list and hopefully with the new FJ engine and twin scroll turbo with direct injection on either E20 or E80 fuel.

On the side he likes bowling and works hard to improve his skills and knowledge of the sport. Registered as a USBC Level 1 coach for teaching youth bowlers and carries a successful background check.

He calls himself an Urban Pioneer which is a Rural Pioneer that lives in the suburbs, and lives the Urban Pioneer life. Urban Pioneer is one that doesn't buy things made of plastic because of hyper-obsolescent as one example. Considering creating a subscription (pay-wall) website to teach others the Urban Pioneer way of life after this is completed.


18392 Enterprise Lane
Ste 3
Huntington Beach, CA 92648


Phone: +1 (714) 845 9254